Boston College Selects Anatomy of Buzz Revisited
July 1, 2009
Boston College’s Woods College of Advancing Studies has chosen The Anatomy of Buzz Revisited: Real-life Lessons in Word-of-Mouth Marketing by Emanuel Rosen for its Marketing course this summer.
Order an exam copy here.
Entry Filed under: Business & Economics,Uncategorized. Tags: advertising, business, consumer research, Marketing, Online marketing.
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